Slow-loading pages increase bounce rates and can harm your rankings. Use tools like SEOTesting to experiment with different variations. Regular testing helps identify high-performing title tags, keeping your SEO strategy adaptable. For instance, a minor change to a customer’s title tag led to a 92% increase in clicks and an 18% boost SEO Anomaly in impressions.

Implement Proven On-Page SEO Techniques

Invest in good practices and avoid shortcuts for sustainable SEO success. Before diving into the checklist for on-page SEO, it’s essential to understand the critical elements that require attention to optimize your B2B website effectively. Each of these components plays a vital role in how search engines assess your page and how users interact with your content. High-quality images are usually large files that can slow your site down, and that’s a problem. Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO. For one, you’ll make your site more accessible, so it’s helpful for a wider audience.

Focus on User Intent

Instead of using the same keyword over and over again (which could be seen as keyword stuffing), use synonyms and LSI keywords. When you add these, you can stand out from others in the search results. And show searchers why your content is the right page for them.

Increased Traffic

Chances are, you’re not going to sell exactly the same products throughout the whole life of your Shopify store. If a bunch of pages show up, you’ve got a product tagging issue to solve. There are a few ways to tackle the issue of excessive blog tag pages. Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO.

You can get readers to click on your results by creating meta descriptions that are descriptive and that contain your target keywords and/or variations thereof. The title tag gives both people and search engines an overview of what your content is about. That’s why it’s so important to spend some time creating the perfect title for your content and web pages.

• And if you want to dig even deeper into the factors that are slowing down your site, you can also run a page from your website through WebPageTest.org.
• In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step.
• If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover.
• Implementing schema markup may also help you optimize your content to appear in Google’s AI Overviews and other answer engines.
• Think of your target keyword as the designated topic for a particular page.

Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.