A crawl error means that Google and its search engine bots are having trouble viewing a page on your site. Instead, we created a guide that covered everything about that topic. We could have published a generic piece of content like “25 Tips for Video SEO” and covered every tip already on the SERP. Staying on top of what’s working right now is your best chance at creating content people actually want to consume. And those links show Google that our content is well-referenced and trustworthy. Instead of using the same keyword over and over again (which could be seen as keyword stuffing), use synonyms and LSI keywords.
Types of meta tags
An on-page SEO checklist is a crucial tool for optimizing website content. It serves as a guideline for both newcomers and experienced users, helping them monitor and update their content regularly, ensuring it aligns with evolving SEO Anomaly SEO algorithms and trends. On page SEO refers to the optimization techniques applied directly to a website’s pages to enhance their visibility and ranking in search engine results. It involves optimizing content, HTML source code, and other on-page elements to align with search engine algorithms. Off-page SEO refers to all external factors that impact your site’s rankings. This includes backlinks, E-E-A-T, local SEO, social media mentions, and pay-per-click.
Choose the blog posts with the most referring domains and insert the links to your “money” pages there too. All in all, you’ll understand what practices can lure your target audience and meet their search queries to make your website rank higher. Additionally, you’ll identify your competitors’ weaknesses to surpass them. Reviewing your website’s current performance is essential if you want to set clear goals and expectations from the upcoming updates. This should be the starting point of the whole optimization process.
☑ Good readability
Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality. Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites. On the other hand, large websites in highly competitive industries require much more detailed maintenance to stay on top.
- Not only does Google want to know your site is well-referenced, but your visitors do, too.
- Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets.
- After analysis, the tool will help you format your content for optimal user experience and suggest changes based on an overall content quality score.
- It pays to obsess over speed but not to the detriment of quality.
NAP (name, address, phone) citations are online mentions of your business that display your business name, address, and phone number. Usually, UX improvements should be applied to the entire website, not just webpages. However, if you want to keep pages with unique layouts, keep in mind that a different design means a different experience. An internal link is a link from another page on the same website.
With every core update, Google is shifting away from link-focused ranking to using deep-learning AI to ‘understand’ your content and the relevance of your pages. The aim was to push each platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools. Pricing options start from the Essential plan, which covers 10 websites and includes core features like website audit, competitor analysis, and keyword suggestions. This plan is solid for small to medium-sized projects and offers a good balance between functionality and cost. As you enter a domain, it quickly lists down all the broken links present on the website, along with different parameters.
Ideally, they should have high business value and be attractive to your target audience. Finally, many content creators underestimate the power of Google Search Console. This free tool can stand you in good stead if you want to learn which content types and topics get the most backlinks. Don’t ignore the technical SEO, as this is one of the key parts of your site’s success.
And to top it off, you get real-time log file processing which constantly delivers an updated feed coming from various search engines including Googlebot, Bing, Yandex, and more. Overall, it goes through around 40 different search engines, crawlers, and bots to give a detailed analysis to you. Jetoctopus does a lot of on-page SEO, but what does it do best? Apart from this, you get a terrific site audit feature with Ahrefs that gives you immense insights into your website’s traffic. You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website.
Write or update your content
Dropping your main keyword within the first 100 words will help Google to understand what your content is about. But a keyword like “esports earnings” is definitely one you should be targeting since it’s got low competition and some really high search volume. Well, before thinking of where and how often to use keywords, you should start by doing keyword research in order to determine which keywords to use. If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well. And if everyone uses the same AI content, it might still end up being duplicate content.